Artificial Intelligence is revolutionizing every industry, and marketing is no exception. This emerging technology has transformed marketing beyond what one could have imagined a few years ago. Artificial Intelligence has introduced AI marketing tools that make life easier, allowing professionals to execute campaigns faster without losing quality.
According to a McKinsey report, artificial intelligence has one of the biggest impacts on marketing. These technologies can create around $1.4 trillion to $2.6 trillion of value in marketing and sales across the world.
The statistics highlight that AI-based marketing tools are here to stay. From content generation and social media posts to email marketing, these tools provide several benefits to help businesses.
In this blog, we’ll dive deep into the top AI marketing tools in 2025 to help you choose the perfect ones to create a successful and long-lasting marketing campaign for your business. So, let’s get started by understanding:
What Are AI Marketing Tools?
AI marketing tools are the software that use artificial intelligence and machine learning to simplify and automate marketing tasks. ChatGPT is the biggest and popular example of an AI tool that creates text, images, and videos with just a single prompt. It has been one of the most useful tools of marketing.
AI marketing tools are used to collect and analyze large amounts of customer data to help marketers optimize their campaigns and predict future performance. They don’t just automate repetitive tasks but ensure speed, accuracy, and money-saving.
Top AI Marketing Tools
Now that we know about the definition of AI marketing tools, it’s time to take a look at the top marketing tools that are shaping the future of the marketing industry. Here are some top and famous marketing tools that are driving results:
1. Delve AI
Delve AI is a persona-based marketing platform that leverages AI and machine learning systems to make personas for your business. This AI marketing tool takes your first-party and second-party data and then improves it with 40+ public sources to generate auto-updated personas. It is one of the popular AI-based campaign tools to help businesses launch result-oriented campaigns. It is one of the top emerging AI trends for 2025 that businesses can’t afford to ignore. Here are the key features of Delve AI:
This AI marketing tool offers four personas products to for use in audience research and persona generation.
- Customer personas to get customer insights
- Website personas to increase visitors and buyers
- Social personas to get audience insights from social media
- Competitor personas to analyze your competitors
Each persona helps you get information about your target audience’s demographics, job profiles, goals, lifestyle, pain points, marketing channels, hobbies, interests, and more.
2. Surfer SEO
Surfer SEO is one of the popular AI marketing tools. It’s a content optimization tool that is used to refine your webpage content for better traffic and SERP ranking. SEO specialists and content marketers use this tool to improve their content performance by analyzing ranking factors. Here are the key features of Surfer SEO:
- Evaluating your content in real-time through the auto-optimize feature, which adjusts keyword and image density to increase your content score.
- Surfer scans your domain to find anchor keywords and automatically inserts internal links in your content for a healthy profile.
- With AI content humanizer, it lets you change your AI-generated content into human-like content to pass AI detection.
- It can be easily integrated with tools like Jasper, WordPress, and Google Docs for seamless work management.
The one disadvantage of Surfer SEO is that you don’t get a free plan. You need to buy a plan to use any feature.
3. Jasper AI
Jasper AI is useful for generating quality content using advanced natural language processing algorithms. This tool is quite famous among marketers for crafting result-oriented and top-quality copies/content for the users. It is designed to help marketers and content writers looking to speed up their writing processes while ensuring consistency. Jasper AI, one of the top AI-powered apps in 2025, is regarded as one of the best marketing AI tools. Here are the key features of Jasper AI:
- Jasper’s Create Mode leverages a template to guide users through drafting their content. It adjusts tone, length, and structure based on your input.
- The chat feature of this artificial intelligence marketing software is like a content assistant, which enhances your prompts into more structured and detailed instructions.
- Jasper can learn your writing style using URLs, uploaded documents, or copy-pasted text.
- Content is supported in more than 30 languages, and you can integrate this with top AI marketing tools like Webflow and SurferSEO.
Jasper AI generates accurate data after getting detailed prompts otherwise, it can generate generic and repetitive content. This tool offers some limited features in the free plan, and you need to buy a plan to explore more features.
4. Synthesia
Synthesia is a popular AI marketing tool used for video creation that simplifies video production by using virtual avatars to produce marketing materials, tutorials, and promotional videos. This is useful for people who are too shy to appear on screens. Here are the key features of this video creation platform:
- Synthesia turns your text into studio-quality videos using over 230 AI avatars belonging to different ethnicities. It allows users to create their own AI avatar along with voiceovers in 140+ languages.
- After pasting your script, it turns the text into a video script easily. The platforms allow editing using pre-designed templates.
- With a one-click translation feature, Synthesia translates these videos into your language. You can customize AI avatars by changing their outfits, inserting a logo, or brand colors.
In Synthesia, the avatar’s moments may not perfectly match their speech. Users need to pay attention to copyright violations while using their avatars and voices. Its free plan lets you create 3 minutes of video per month.
5. Brand24
One of the popular AI-powered marketing tools is Brand24, which is used for social media monitoring. It helps brands track and analyze online conversations about their brand, products, and competitors. With Brand24, you can monitor public sentiment across social media, news sites, blogs, videos, forums, podcasts, and more. Some notable features of Brand24 are:
- Allows users to collect customer insights from over 25 million online sources in real-time.
- It uses advanced sentiment analysis to measure positive, negative, or neutral emotions in online conversations.
- Brand24 helps you figure out what people like about your brand to help you make informed decisions.
- Helps you identify important topics, hashtags, and influencers in your industry in 108 languages.
Brand24 is expensive than other tools in the market and focuses on sentiment analysis and social listening. This tool begins at $149 per month.
Wrapping Up
Using AI marketing tools is a necessity for marketers to stay ahead in the industry and achieve results at the right time. These tools will continue to evolve, and integrating them into your business can improve your marketing outcomes. However, marketers need to adapt and develop new skills to become an AI marketer and use these tools, and stay ahead of the others in the market. You can prefer hiring a marketing team to use these tools and give you better results. Learned about AI marketing tools? Explore more insightful blogs at AppFirmsReview.